emmi
emmi is a Japanese womenswear brand launched by MASH Sports Lab for the Spring/Summer 2015 season. Its brand concept is “Clear Mode,” and its collections center on basic, refined daily wear and wellness, training, and yoga wear incorporatin...
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emmi vs MCM: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: emmi
Swap brands
Sporty & sportswear · Minimal & basics · Polished & dressy
Streetwear · Luxury & heritage · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Minimal & basics
emmi shows a stronger emphasis
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Sporty & sportswear
emmi shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- emmi (solid line, circles)
- MCM (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Germany |
| Founded | 2015 | 1976 |
| Category | Clothing | Clothing |
| Other categories | Footwear Lifestyle products | Bags Wallets |
— indicates information that is not available.
Brand profiles
MCM
MCM (Modern Creation München) is a luxury brand founded in Munich, Germany, in 1976. Since Michael Cromer created its first travel pieces, the brand has focused on handbags, backpacks, leather accessories, and travel goods. It currently als...
Brand lines
Collaborations
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