EQUE.M
EQUE.M is a luxury eyewear brand from Japan, relaunched in 2018 under the designer’s own name by Japanese eyewear designer Eque M. The brand focuses on sunglasses and optical eyewear, with a commitment to handmade products crafted in Japan...
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EQUE.M vs Ground Zero: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: EQUE.M
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Avant-garde & designer · Decoration & playfulness · Luxury & heritage
Decoration & playfulness · Streetwear · Avant-garde & designer
Similarities and differences
Shared traits
- Both brands show traits of Avant-garde & designer.
Different traits
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Streetwear
Ground Zero shows a stronger emphasis
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Polished & dressy
EQUE.M shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- EQUE.M (solid line, circles)
- Ground Zero (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
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Brand profiles
Ground Zero
Ground Zero is a contemporary fashion brand launched in 2008 by Hong Kong-born brothers Eli Chu and Philip Chu. Its origins date back to T-shirt production in 2003. With graphic prints as its signature, it develops collections that reinterp...
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