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GU vs KENZO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

KENZO

France Founded 1970

Decoration & playfulness · Luxury & heritage · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    KENZO shows a stronger emphasis

  • Decoration & playfulness

    KENZO shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • KENZO (dashed line, squares)
Traits of GU and KENZO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • KENZO
Minimal & basics
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
KENZO：Relative prominence within the brand

Basic information

Field
GU
KENZO
Country Japan France
Founded 2006 1970
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

KENZO

  • KENZO Parfums

    KENZO Parfums is the official division responsible for Maison KENZO’s fragrance and cosmetics busine...

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  • FLOWER BY KENZO

    FLOWER BY KENZO is a signature fragrance series developed by KENZO Parfums. Since its launch in 2000...

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  • KENZO HOMME

    KENZO HOMME is the name of a men’s fragrance range within KENZO Parfums, offering multiple product g...

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  • KENZO KIDS

    KENZO KIDS is a children’s clothing line developed by KENZO, offering a children’s reinterpretation ...

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  • KENZO Sport

    KENZO Sport is a sports/activewear offshoot line introduced in 2020. While bearing the brand name, i...

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  • KENZO Jeans

    KENZO Jeans was introduced in 1986 as a historical offshoot line centered on denim, and has since so...

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  • KENZO Studio

    KENZO Studio was a derivative line produced and sold under a licensing arrangement around 1995. Unde...

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Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

KENZO

  • 2026

    New Era

    KENZO × New Era (Spring/Summer 2026 / SS26). The collaboration features three 59FIFTY cap styles inspired by archival prints, translating runway designs into contemporary pieces.

  • 2025-04-17

    Converse

    A capsule collection with Converse. It reinterprets the Chuck Taylor 70 in patterns such as “Hana Leopard,” and includes three styles, including high- and low-tops, as part of the Spring-Summer 2025 lineup.

  • 2024-01-26

    ASICS

    ASICS' first official collaboration. GEL-Kayano 20 was reinterpreted with NIGO's design, incorporating faux-fur-like elements and a cage structure, and released to the public in three colorways.

  • 2023-10-29

    Hunter

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2023-10-04

    Levi's

    A denim capsule with Levi's (Fall 2023). Centered on Japanese-made denim “Kaihara,” it includes garments such as truckers, blazers, and overalls, as well as accessories.

  • 2020-06-17

    Vans Vault

    A footwear capsule from a renewed collaboration with Vans Vault. A collection centered on the SK8-Hi and Old Skool and featuring all-over prints such as KENZO florals was released.

KENZO collaborations

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