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GUCCI vs grounds: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GUCCI Swap brands

GUCCI

Italy Founded 1921

Luxury & heritage · Decoration & playfulness · Trends & youth culture

grounds

Japan Founded 2019

Decoration & playfulness · Avant-garde & designer · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Avant-garde & designer.
  • Both brands show traits of Decoration & playfulness.

Different traits

  • Luxury & heritage

    GUCCI shows a stronger emphasis

  • Sporty & sportswear

    GUCCI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GUCCI (solid line, circles)
  • grounds (dashed line, squares)
Traits of GUCCI and grounds, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUCCI
  • grounds
Minimal & basics
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Polished & dressy
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Luxury & heritage
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Avant-garde & designer
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Decoration & playfulness
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Streetwear
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Trends & youth culture
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Sporty & sportswear
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand
Outdoor & functional
GUCCI：Relative prominence within the brand
grounds：Relative prominence within the brand

Basic information

Field
GUCCI
grounds
Country Italy Japan
Founded 1921 2019
Category Clothing Footwear
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Clothing Bags Art projects

— indicates information that is not available.

Brand profiles

Brand lines

GUCCI

  • Gucci Beauty

    A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty catego...

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  • Gucci Décor

    A sub-line in the home category that extends the use of prints and motifs developed through seasonal...

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  • Gucci Eyewear

    An eyewear sub-line that reflects Gucci’s design codes while being developed and supplied under the ...

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  • Vault by Gucci

    Launched in 2021 in the context of the centenary, it is an experimental platform operating separatel...

    View more

grounds

No information is available.

Collaborations

GUCCI

  • 2023-05-22

    VANS

    Participated in Vault Summer 2023, presenting a collaborative collection centered on custom sneakers.

  • 2023-05-22

    Husbands Paris

    Participated in Vault Summer 2023, offering tailoring items such as suits, jackets, and trench coats.

  • 2023-05-22

    Maison Michel

    Participated in Vault Summer 2023, producing and releasing hats with colorful designs.

  • 2023-05-22

    Agua by Agua Bendita

    Participated in Vault Summer 2023, producing swimwear, dresses, and other items featuring traditional Colombian embroidery.

  • 2023-05-22

    Rowing Blazers

    Participated in Vault Summer 2023, offering mainly sporty tops such as rugby shirts.

  • 2023-05-22

    Connor McKnight

    Participated in Vault Summer 2023, presenting a collaborative collection centered on knit items.

GUCCI collaborations

grounds

  • 2026-01-01

    SCULPTURE

    Unveiled at the 2025 Bangkok POP-UP. The JEWELRY×SCULPTURE collaboration shoes are scheduled for release in Japan in January 2026.

  • 2025-12-12

    HELL BLAU

    The MOOPIE × HELL BLAU collaboration came together in December 2025. It was available through HELL BLAU’s official online store and physical stores.

  • 2025-10-18

    Heaven Tanudiredja

    In October 2025, the third collaboration featured a range of variations, including MOOPIE/BABY JEWELRY shoes and BEAR BAG.

  • 2025-09-27

    Sinéad O’Dwyer

    A boot style based on MOOPIE for Fall/Winter 2025. The second collaboration with Sinéad O’Dwyer is scheduled for release on September 27.

  • 2025-09-27

    Meryll Rogge

    2025 Fall/Winter boots featuring a BABY JEWELRY sole and inspired by Fair Isle knits. Debuted at Paris Fashion Week and released on September 27.

  • 2025-07-26

    8ON8

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

grounds collaborations

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