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WTAPS vs HELLY HANSEN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: WTAPS Swap brands

WTAPS

Japan Founded 1996

Streetwear · Outdoor & functional

HELLY HANSEN

Norway Founded 1877

Outdoor & functional · Sporty & sportswear · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    HELLY HANSEN shows a stronger emphasis

  • Streetwear

    WTAPS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • WTAPS (solid line, circles)
  • HELLY HANSEN (dashed line, squares)
Traits of WTAPS and HELLY HANSEN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • WTAPS
  • HELLY HANSEN
Minimal & basics
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Polished & dressy
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Luxury & heritage
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Avant-garde & designer
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Decoration & playfulness
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Streetwear
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Trends & youth culture
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Sporty & sportswear
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Outdoor & functional
WTAPS：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand

Basic information

Field
WTAPS
HELLY HANSEN
Country Japan Norway
Founded 1996 1877
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

WTAPS

No information is available.

HELLY HANSEN

Collaborations

WTAPS

  • 2026-02-20

    New Balance

    WTAPS × New Balance “U1300WT / Made in USA 1300.” It is safest to treat the 2/20 date notation and the 3/6 announcement in Japan as region-specific information.

  • 2026

    Alpha Industries

    A collaboration featured for SS26, combining Alpha’s classic MA-1 with WTAPS’ characteristic interpretation of military and workwear, a color palette centered on olive and black, and brand patches.

  • 2025-11-21

    VANS

    A collaboration between OTW by Vans, OAMC, and WTAPS. The Sk8-Hi GL Lug and Seylynn Lug were released in three colorways, balancing functionality and craftsmanship.

  • 2025-08-02

    UNDERCOVER

    In August 2025, a collaboration inspired by the film Seven Samurai was presented as part of a new chapter of “ONE ON ONE”.

  • 2025-04-25

    GRILLZ JEWELZ

    A collaboration with GRILLZ JEWELZ for WTAPS25SS. The release includes VINNY necklaces and bracelets, and PROVE college rings. 10K and motif designs are among its features.

  • 2025-02-07

    sacai

    The second collaboration with WTAPS took place in February 2025. In addition to five styles each for men and women, the lineup also included unisex items.

WTAPS collaborations

HELLY HANSEN

  • 2020

    WTAPS

    A Spring 2020 project with HELLY HANSEN. The 1990s G353-Cruising Jacket was reintroduced as a WTAPS collaboration, reworking the cruising/outdoor style.

  • 2019-11-09

    UNDERCOVER

    In November 2019, collaborated with HELLY HANSEN under the names JohnUNDERCOVER & SueUNDERCOVER. The collection included fleece, sailing jackets, and other items.

HELLY HANSEN collaborations

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