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Kith vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Kith Swap brands

Kith

United States Founded 2011

Trends & youth culture · Streetwear · Sporty & sportswear

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    Kith shows a stronger emphasis

  • Trends & youth culture

    Kith shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Kith (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of Kith and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Kith
  • CRAFT
Minimal & basics
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
Kith：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
Kith
CRAFT
Country United States Sweden
Founded 2011 1977
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Footwear

— indicates information that is not available.

Brand profiles

Brand lines

Kith

  • Kith Women

    A women-only derivative line launched by Kith to expand into womenswear beyond its primarily menswea...

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  • Kith Kids

    A kids' line that adapts Kith's worldview and signature elements for children. Released under the Ki...

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  • Kith Baby

    A derivative line focused on an even younger age group (babies) than Kith Kids, offering a structure...

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  • Kith Treats

    A food and dessert offshoot brand developed by Kith to expand the in-store experience, it launched i...

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CRAFT

No information is available.

Collaborations

Kith

  • 2026-01-12

    ASICS

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2020-12-18

    Nike

    Kith (Ronnie Fieg) × Nike. The collaboration centered on the Air Force 1 “NYC,” evoking an urban theme and NYC, and was released as a special edition on December 18, 2020.

  • 2019-04-25

    Moncler

    In April 2019, the brand collaborated with Kith again, and a new collection was released in stores. Distribution was confirmed at retailers such as END.

  • 2018-03-02

    Champion

    A large-scale Kith × Champion collection featuring hoodies, crewnecks, sweatpants, varsity styles, and more. Released on 3/2 at Kith stores and on its official website.

  • 2016-12-16

    Timberland

    A Timberland capsule by Kith founder Ronnie Fieg, the Kith Aspen Collection featured models centered on 6-inch boots and the 40 Below Superboot, using waterproof nubuck and limited colorways.

Kith collaborations

CRAFT

No information is available.

Brands similar to Kith

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Brands similar to CRAFT

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