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Kith vs MOONSTAR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Kith Swap brands

Kith

United States Founded 2011

Trends & youth culture · Streetwear · Sporty & sportswear

MOONSTAR

Japan Founded 1873

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Sporty & sportswear.

Different traits

  • Streetwear

    Kith shows a stronger emphasis

  • Trends & youth culture

    Kith shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Kith (solid line, circles)
  • MOONSTAR (dashed line, squares)
Traits of Kith and MOONSTAR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Kith
  • MOONSTAR
Minimal & basics
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Polished & dressy
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Luxury & heritage
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Avant-garde & designer
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Decoration & playfulness
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Streetwear
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Trends & youth culture
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Sporty & sportswear
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Outdoor & functional
Kith：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand

Basic information

Field
Kith
MOONSTAR
Country United States Japan
Founded 2011 1873
Category Clothing Footwear
Other categories Bags Accessories Footwear Lifestyle products Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Kith

  • Kith Women

    A women-only derivative line launched by Kith to expand into womenswear beyond its primarily menswea...

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  • Kith Kids

    A kids' line that adapts Kith's worldview and signature elements for children. Released under the Ki...

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  • Kith Baby

    A derivative line focused on an even younger age group (babies) than Kith Kids, offering a structure...

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  • Kith Treats

    A food and dessert offshoot brand developed by Kith to expand the in-store experience, it launched i...

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MOONSTAR

  • MOONSTAR 810s

    A lifestyle-oriented line from Moonstar that extends from professional use to everyday use. It rewor...

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  • MOONSTAR FINE VULCANIZED

    A line centered on the vulcanization process, which can be carried out at only a very limited number...

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  • MOONSTAR SUPERSTAR

    A junior line launched in 2001 to respond to children’s desire to run fast, drawing on Moonstar’s hi...

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  • MOONSTAR Carrot

    Moonstar’s core children’s footwear line, centered on supporting the healthy development of children...

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  • MOONSTAR In Use

    A line that brings together the “ingenuity for the people who use them” that Moonstar has cultivated...

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  • MOONSTAR SUGATA

    A line of pumps developed for working women, with a role in supporting proper walking and posture wh...

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  • MOONSTAR SLOW FACTORY

    A craft-oriented series built around the ideal shoe envisioned by artisans, produced in small batche...

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  • MOONSTAR SKOOLER

    A line reconfigured for contemporary lifestyles based on the archive of school shoes Moonstar has pr...

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  • b/m

    Launched as a new product line designed to complement lifestyles regardless of gender or generation,...

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  • WORLD MARCH

    Established in 1987, this was Moonstar’s first walking shoe brand in Japan and its core line, dedica...

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  • gently By WORLD MARCH

    A spin-off line that inherits WORLD MARCH’s technology while emphasizing the look of men’s dress sho...

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  • BALANCE WORKS

    A business line of leather shoes that emphasizes softness and stability to reduce stress on the feet...

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  • SPORTH

    A line of comfort shoes for women launched in 1988, it has addressed foot pain, bunions, and foot fa...

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  • EVE

    Comfort shoes that continue to support women as they walk, based on the idea of caring for the feet ...

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  • realiser

    Work shoes jointly developed by women farmers, female university students, and companies, originatin...

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  • SHINARI

    Leather sneakers that focus on traditional shoemaking techniques passed down at leather shoe factori...

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  • SPxx

    Made in Japan sneakers, crafted one pair at a time at the Saga factory, combine expertise in sports ...

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  • Ni-mo

    A line of shoes for girls, created to respond to elementary school girls’ desire to “become cute.” I...

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  • SKLSHOTER

    Junior shoes created with the hope of supporting children in a variety of situations, featuring a un...

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  • RALY

    A line that closely examines design and details, translating accumulated knowledge into classic cour...

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  • ROAMY

    A new line that gives form to Moonstar’s idea of “shoes that feel just right,” making In Use’s philo...

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Collaborations

Kith

  • 2026-01-12

    ASICS

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2020-12-18

    Nike

    Kith (Ronnie Fieg) × Nike. The collaboration centered on the Air Force 1 “NYC,” evoking an urban theme and NYC, and was released as a special edition on December 18, 2020.

  • 2019-04-25

    Moncler

    In April 2019, the brand collaborated with Kith again, and a new collection was released in stores. Distribution was confirmed at retailers such as END.

  • 2018-03-02

    Champion

    A large-scale Kith × Champion collection featuring hoodies, crewnecks, sweatpants, varsity styles, and more. Released on 3/2 at Kith stores and on its official website.

  • 2016-12-16

    Timberland

    A Timberland capsule by Kith founder Ronnie Fieg, the Kith Aspen Collection featured models centered on 6-inch boots and the 40 Below Superboot, using waterproof nubuck and limited colorways.

Kith collaborations

MOONSTAR

  • 2020-01-16

    Fendi

    A collaboration between Moonstar and FENDI on waterproof shoes. The range centered on canvas-and-rubber high-tops and trainers, featuring designs such as FF and Pequin stripes.

MOONSTAR collaborations

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