MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs CHÉ: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
Swap brands
Trends & youth culture · Decoration & playfulness · Streetwear
Polished & dressy · Minimal & basics · Outdoor & functional
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Decoration & playfulness
MASU shows a stronger emphasis
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Streetwear
MASU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- CHÉ (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2016 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Bags |
— indicates information that is not available.
Brand profiles
CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
Brand lines
Collaborations
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The brands share concept-driven design and interest in archival pieces.
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TOGA
The brands share concept-driven design and designer-led expression.
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The brands share refined everyday staples and distinctive designs.
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The brands share refined everyday staples and perceived quality.
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The brands share refined everyday staples and menswear.
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The brands share refined everyday staples and menswear.
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The brands share menswear and spring and summer styles.