MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs icebreaker: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
Swap brands
Trends & youth culture · Decoration & playfulness · Streetwear
Outdoor & functional · Sporty & sportswear · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Outdoor & functional
icebreaker shows a stronger emphasis
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Decoration & playfulness
MASU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- icebreaker (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | New Zealand |
| Founded | 2016 | 1995 |
| Category | Clothing | Clothing |
| Other categories | Accessories | — |
— indicates information that is not available.
Brand profiles
icebreaker
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Switzerland, and its range includes base layers, socks, underwear, midlayers, and...
Brand lines
Collaborations
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The brands share concept-driven design and designer-led expression.
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The brands share concept-driven design and refined everyday staples.
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The brands share outdoor influences and functional design.
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The brands share concept-driven design and perceived quality.
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The brands share distinctive designs and outdoor influences.
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The brands share concept-driven design and outdoor influences.
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The brands share distinctive designs and concept-driven design.
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