On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs FOO AND FOO: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Streetwear · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
On shows a stronger emphasis
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Minimal & basics
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- FOO AND FOO (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | United States |
| Founded | 2010 | 2017 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Lifestyle products |
— indicates information that is not available.
Brand profiles
FOO AND FOO
FOO AND FOO is a gender-fluid streetwear brand founded by Elizabeth Hilfiger in Los Angeles in 2017. The brand name derives from a childhood nickname, and the brand was conceived as a “playground” for creators to exchange ideas. It presents...
Collaborations
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The brands share streetwear influences and designer-led expression.
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The brands share playful expression and streetwear influences.
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The brands share playful expression and connections to youth culture.
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The brands share playful expression and streetwear influences.
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The brands share streetwear influences and concept-driven design.
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The brands share streetwear influences and designer-led expression.
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The brands share playful expression and designer-led expression.
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Holiday
The brands share playful expression and streetwear influences.