On vs Human Made: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Human Made (dashed line, squares)
Traits of On and Human Made, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Human Made
Minimal & basics
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Polished & dressy
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Luxury & heritage
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Avant-garde & designer
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Decoration & playfulness
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Streetwear
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Trends & youth culture
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Sporty & sportswear
On:Relative prominence within the brand
Human Made:Relative prominence within the brand
Outdoor & functional
On:Relative prominence within the brand
Human Made:Relative prominence within the brand

Basic information

Field
On
Country Switzerland Japan
Founded 2010 2010
Category Footwear Clothing
Other categories Clothing Accessories Accessories Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Collaborations

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