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On vs Karl Lagerfeld: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Karl Lagerfeld

France Founded 1984

Luxury & heritage · Avant-garde & designer · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Karl Lagerfeld (dashed line, squares)
Traits of On and Karl Lagerfeld, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Karl Lagerfeld
Minimal & basics
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Karl Lagerfeld：Relative prominence within the brand

Basic information

Field
On
Karl Lagerfeld
Country Switzerland France
Founded 2010 1984
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Karl Lagerfeld

  • KARL

    KARL is a line launched exclusively online for digitally oriented customers, positioned as an entry ...

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  • KARL LAGERFELD PARIS

    KARL LAGERFELD PARIS is a line that launched in North America in 2016 through a joint venture with G...

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  • LAGERFELD

    LAGERFELD is a separate label within the KARL LAGERFELD portfolio, positioned as its menswear line a...

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  • KARL LAGERFELD KIDS

    KARL LAGERFELD KIDS is an official line that extends the parent brand’s design DNA for children, wit...

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  • Karl Lagerfeld Jeans

    Karl Lagerfeld Jeans is a denim-focused sub-line launched for Spring/Summer 2023 with a dedicated de...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Karl Lagerfeld

  • 2004-11-12

    H&M

    H&M’s first designer collaboration, created with Karl Lagerfeld. The collection featured a range of women’s and men’s items, including black-and-white tailoring, knitwear, T-shirts, and a limited-edition fragrance.

  • DIESEL

    In 2002, Karl Lagerfeld's Lagerfeld Gallery and DIESEL jointly created limited-edition denim. Presented in Paris and sold at a limited number of stores, it was an early special collaboration.

Karl Lagerfeld collaborations

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