PHI
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
Fashion brand directory szu
Page language: English
PHI vs CRAFT: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: PHI
Swap brands
Polished & dressy · Minimal & basics
Sporty & sportswear · Outdoor & functional · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Sporty & sportswear
CRAFT shows a stronger emphasis
-
Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- PHI (solid line, circles)
- CRAFT (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Sweden |
| Founded | 2018 | 1977 |
| Category | Clothing | Clothing |
| Other categories | — | Footwear |
— indicates information that is not available.
Brand profiles
CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Brands similar to PHI
View all-
MACKINTOSH
The brands share refined everyday staples and concept-driven design.
-
JOHN PARTRIDGE
The brands share refined everyday staples and concept-driven design.
-
Laneus
The brands share refined everyday staples and autumn and winter styles.
-
Allude
The brands share refined everyday staples and concept-driven design.
-
Forme D'expression
The brands share refined everyday staples and concept-driven design.
-
Hevo
The brands share refined everyday staples and concept-driven design.
-
OUR LEGACY
The brands share womenswear and perceived quality.
-
The Elder Statesman
The brands share autumn and winter styles and womenswear.
-
MELBOSTAD
The brands share refined everyday staples and womenswear.
-
BOMPARD
The brands share refined everyday staples and concept-driven design.
-
Barbour
The brands share refined everyday staples and concept-driven design.
-
Duno
The brands share refined everyday staples and autumn and winter styles.
Brands similar to CRAFT
View all-
Blauer
The brands share concept-driven design and refined everyday staples.
-
Under Armour
The brands share concept-driven design and sports influences.
-
Klättermusen
The brands share concept-driven design and refined everyday staples.
-
J.Lindeberg
The brands share concept-driven design and refined everyday staples.
-
berghaus
The brands share concept-driven design and refined everyday staples.
-
Haglöfs
The brands share concept-driven design and functional design.
-
The North Face
The brands share refined everyday staples and functional design.
-
icebreaker
The brands share concept-driven design and refined everyday staples.
-
GOOPiMADE
The brands share concept-driven design and functional design.
-
HELLY HANSEN
The brands share concept-driven design and functional design.
-
White Mountaineering
The brands share refined everyday staples and functional design.
-
Fjällräven
The brands share concept-driven design and refined everyday staples.