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SUBU vs Stella McCartney: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Stella McCartney

United Kingdom Founded 2001

Sporty & sportswear · Luxury & heritage · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    Stella McCartney shows a stronger emphasis

  • Luxury & heritage

    Stella McCartney shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Stella McCartney (dashed line, squares)
Traits of SUBU and Stella McCartney, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Stella McCartney
Minimal & basics
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand

Basic information

Field
SUBU
Stella McCartney
Country Japan United Kingdom
Founded 2016 2001
Category Footwear Clothing
Other categories — Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Stella McCartney

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Stella McCartney

  • 2019-09-10

    Hunter

    Eco-conscious Wellington boots co-developed by Stella McCartney and Hunter Boots. Featuring a sustainable design using natural rubber and Yulex, they were launched first at Stella stores before being made available at Hunter’s directly operated stores and elsewhere around the world.

  • 2009-10-29

    GapKids

    A kids’ collection by Stella McCartney for GapKids. A children’s clothing line for ages 0–12 was launched all at once. Materials such as organic cotton were also used. Announced in October 2009 and released from November of the same year.

  • 2009-10-29

    babyGap

    A kids’ collection by Stella McCartney for GapKids & babyGap. A children’s clothing line for ages 0–12 was launched at the same time. Materials such as organic cotton were also used. Announced in October 2009 and released starting in November of the same year.

  • 2005-11-10

    H&M

    The first collaboration between Stella McCartney and H&M. A women-focused collection featuring sharp tailoring and cool femininity.

  • 2004-09-08

    adidas

    A long-term joint venture between Stella McCartney and adidas. It launched in earnest as adidas by Stella McCartney in the Spring/Summer 2005 season and developed athleisure collections. It also produced uniforms for Team GB at the London Olympics.

Stella McCartney collaborations

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