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TAION vs On: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: TAION Swap brands

TAION

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Trends & youth culture

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • TAION (solid line, circles)
  • On (dashed line, squares)
Traits of TAION and On, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • TAION
  • On
Minimal & basics
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Polished & dressy
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Luxury & heritage
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Avant-garde & designer
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Decoration & playfulness
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Streetwear
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Trends & youth culture
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Sporty & sportswear
TAION：Relative prominence within the brand
On：Relative prominence within the brand
Outdoor & functional
TAION：Relative prominence within the brand
On：Relative prominence within the brand

Basic information

Field
TAION
On
Country Japan Switzerland
Founded 2016 2010
Category Clothing Footwear
Other categories — Clothing Accessories

— indicates information that is not available.

Brand profiles

Brand lines

TAION

  • TAION EXTRA

    A high-end derivative line of TAION. Based on the parent brand’s inner down, it was launched with th...

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  • TAION KIDS

    A children’s line offered by TAION. It offers inner-down garments with details designed for children...

    View more

On

No information is available.

Collaborations

TAION

  • 2025-11-20

    Yohji Yamamoto

    The third S’YTE installment was available at THE SHOP and other locations. POP-UP events were also held concurrently at affiliated stores such as WILDSIDE.

TAION collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

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