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Y’s vs thisisneverthat: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Y’s Swap brands

Y’s

Japan Founded 1972

Avant-garde & designer · Luxury & heritage · Minimal & basics

thisisneverthat

South Korea Founded 2010

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    thisisneverthat shows a stronger emphasis

  • Luxury & heritage

    Y’s shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Y’s (solid line, circles)
  • thisisneverthat (dashed line, squares)
Traits of Y’s and thisisneverthat, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Y’s
  • thisisneverthat
Minimal & basics
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Polished & dressy
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Luxury & heritage
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Avant-garde & designer
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Decoration & playfulness
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Streetwear
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Trends & youth culture
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Sporty & sportswear
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Outdoor & functional
Y’s：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand

Basic information

Field
Y’s
thisisneverthat
Country Japan South Korea
Founded 1972 2010
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

Y’s

  • Y's for men

    A spin-off line launched in 1979 as a men’s-only line of Y's. It applies the patternmaking and tailo...

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  • Y’s Red Label

    Launched as an experimental/derivative subline of Y's, the line was led by designer Michiko Suzuki a...

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  • Y's PINK (Y's PINK)

    A diffusion line by a design team carrying on Y's DNA, it regularly presents collections incorporati...

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  • RISMAT by Y's

    A cruise/daily-oriented diffusion line introduced in 2014, centered on knitwear and emphasizing mate...

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  • MICHIKO by Y's

    A dress line launched to systematize Y's dresswear category. Centered on combinations of different m...

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  • KAYO NAKAMURA by Y's

    A derivative line introduced in 2014 as an accessories line centered on shoes and bags. Its designs ...

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  • Y's BANG ON!

    A seasonless unisex collection produced in small quantities, featuring numbered models based on men’...

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  • Y's Exclusive

    A suit line for career women introduced in 2013. Centered on coordinated jacket, pants, and skirt se...

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  • Y's for living

    A licensed line of home products developed under the Y's name, encompassing product groups such as b...

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thisisneverthat

No information is available.

Collaborations

Y’s

  • 2023-03-29

    Dr. Martens

    The collaboration features Y’s original 6-hole “Y’s 101.” Its brown-core vintage finish and back zipper are emblematic.

Y’s collaborations

thisisneverthat

  • 2025-11

    New Era

    thisisneverthat × New Era (November 2025). Presented as an ongoing collaboration for Fall/Winter 25, with a seasonal cap lineup.

  • 2023-09-22

    Champion

    thisisneverthat × Champion (third installment). Champion Japan’s official news explicitly states a 9/22 release, with a lineup that includes Reverse Weave hoodies, crewnecks, and pants, as well as a velour set-up, LS T-shirts, beanies, and more.

  • 2023-01-14

    SUICOKE

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

  • 2021-11-04

    Converse

    A collaboration with thisisneverthat (November 2021). Chuck 70, One Star, and apparel were reimagined with faded treatments and vintage-finish textures to create a worn-in look.

  • Alpha Industries

    The collaboration with Thisisneverthat is listed in Alpha Industries’ official collaborations menu. The project brings together Korean streetwear and Alpha’s military heritage, but the product name and date cannot be confirmed in RAW.

  • Timberland

    A collaboration with thisisneverthat listed in Timberland’s official archive. Although the collaboration between the brands is confirmed, RAW has not retrieved the release year, specific model name, or product lineup.

thisisneverthat collaborations

Brands similar to Y’s

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