Umbro
Umbro is a sports brand founded in 1924 in Wilmslow, England, by brothers Harold and Wallace Humphreys. With a focus on football, it offers uniforms, training wear, football boots, various equipment, rugby wear, and other products, and is k...
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Umbro vs CHITO: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Umbro
Swap brands
Sporty & sportswear · Trends & youth culture · Streetwear
Streetwear · Decoration & playfulness · Trends & youth culture
Similarities and differences
Shared traits
- Both brands show traits of Streetwear.
Different traits
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Sporty & sportswear
Umbro shows a stronger emphasis
-
Decoration & playfulness
CHITO shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Umbro (solid line, circles)
- CHITO (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | United States |
| Founded | 1924 | 2024 |
| Category | Clothing | Clothing |
| Other categories | Footwear Lifestyle products | Bags Accessories Footwear Fragrance Lifestyle products |
— indicates information that is not available.
Brand profiles
CHITO
CHITO is a brand created by Seattle-born visual artist and designer Chito. It officially launched as an eponymous brand at the end of 2024 and currently offers T-shirts, sweatshirts, denim, outerwear, accessories, home goods, and fragrances...
Brand lines
Collaborations
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