Umbro
Umbro is a sports brand founded in 1924 in Wilmslow, England, by brothers Harold and Wallace Humphreys. With a focus on football, it offers uniforms, training wear, football boots, various equipment, rugby wear, and other products, and is k...
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Umbro vs Kired: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Umbro
Swap brands
Sporty & sportswear · Trends & youth culture · Streetwear
Outdoor & functional · Polished & dressy · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Sporty & sportswear
Umbro shows a stronger emphasis
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Streetwear
Umbro shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Umbro (solid line, circles)
- Kired (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | Italy |
| Founded | 1924 | 2015 |
| Category | Clothing | Clothing |
| Other categories | Footwear Lifestyle products | — |
— indicates information that is not available.
Brand profiles
Kired
KIRED is an Italian outerwear brand launched in 2015. As part of the KITON group, it mainly offers sporty items such as jackets, trench coats, and raincoats. Its manufacturing base, Wonderland srl, was established near Parma in 1986 and has...
Brand lines
Collaborations
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