Fashion brands — country: Japan · related keyword: Wardrobe basics

Clothing for oneself, not for anyone else

SIMPLE IS HAPPY

5 AWARENESS is one of the three original lines of Curensology, launched by Element Rule in 2018. The line mainly offers basic items for “by the water and in summer,” including swimwear, loungewear, and T-shirts, with a focus on feel against the skin and coverage of the body. Curensology describes travel as “between the extraordinary and the everyday, and between the city and nature,” and proposes a wardrobe that connects travel destinations with everyday life. Items from 5 AWARENESS are also featured in the collection on the official website.

Femininity within casual style.

Find a basic style to your taste

With “art in everyday life” as its concept, the brand proposes basic shoes that can be worn in one’s own way, without pretension, in everyday life.

９＋（１ is you）

ELEGANCE, CASUAL AND TREND

Clothes that can remain close to everyday life in any era

This line is a goods label within ABAHOUSE that offers basic, essential items indispensable to everyday life.

Trends, closer than ever.

THAT WHICH IS BASIC IS THAT WHICH IS UNIVERSAL.

Clothes that make individuality shine and add color.

Simple & Relax Essence Mode

Exploring the possibilities of everyday clothing in daily life

Standards with esprit

STYLE UP ELEGANCE

ANAP offers free creation that is not bound by rules and the fun of fashion that mixes original elements with various styles.

Accessories that fulfill the “current mood” of women who love fashion

APOM means “A Part Of Me.” It offers a collection of basic, minimalist designs intended to be worn in a way that feels true to the wearer at any time.

Design by Our Experiences

The concept is a touch of everyday luxury for adult women who value a little moment of elegance and time for themselves. The designs are basic while emphasizing materials and quality, bringing vivid accents to the feet in both elegant and casual styles. They take on diverse expressions from season to season, with a strong focus on craftsmanship in small details. The brand offers a refined wardrobe for adult women.

Differentiating as a separate line the items presented as staples each season

Petite ≠ cute, petite = handsome

“Personal” — Wear your own freedom

Offering refined bags at affordable prices, based on basic casual unisex products with a subtle twist.

The concept centers on stylish, simple outfits and an elegant, mature look reminiscent of girls overseas. The formalwear features polka dots and checks, patterns that girls love, and is described as exceptionally cute. It offers timeless basic designs and good cost performance.

Denim that grows with you

Our concept is to make the people to be happy when they own our products.

A lineup that combines basics suited to everyday lifestyles with trends and a focus on materials and comfort. The brand selects a variety of casual items from Japan and abroad and proposes styles for discerning adults.

Anclear oui is a Japanese women's fashion brand planned, manufactured, and wholesaled by PAVOT. Its product range includes tops, shirts, jackets, pants, skirts, dresses, and bags, with a focus on everyday wear that adds a moderate amount of trend influence to basic items. Its products have been confirmed as available on ZOZOTOWN and through wholesale marketplaces, and it was still offering new products as of 2026. Publicly available information does not confirm its founding year, founder, exclusive designer, or a distinctive official slogan.

PlatinumLabel: A higher level of quality with a sweet touch of heart

Add color to everyday life through what you wear.

A shoe brand for women of a new era who stay positive in both fashion and work, combining a refined, basic style with a measured touch of trend. It proposes styling from the feet up for mature women with a refined sensibility who cultivate not only their appearance but also their inner selves.

For adult women who want authenticity in everyday wear, clothing that brings a sense of the season simply by wearing it.

Just the right touch of polish for everyday life.

The line proposes new standards, drawing on sensibilities rooted in fashion and culture, for people who want to enjoy every aspect of their lifestyle in their own way.

A Korean-aesthetic brand centered on casual and basic styles, for refining one’s style in one’s own way

Clothes that are always there as a matter of course.

A wardrobe for women who value playfulness and love culture. Centered on timeless classics, it offers refined styles.

Recreating the dry atmosphere of the good old America through Japanese craftsmanship

SPORTY HEALTHY EASY

Bringing smiles and happiness to women

BASIC LINE is a basic-wear line offered by the Japanese fashion brand Perfect ribs®. Perfect ribs® was launched in 2022 by 浪波誠, who has worked in vintage clothing procurement and product development, and he serves as its designer and creative director. Centered on cut-and-sew garments featuring ribs made using a distinctive knitting technique, BASIC LINE offers items such as T-shirts, sweatshirts, and pants.

Basic, Creative, Reasonable

The reassurance and trust of BEAMS in children’s clothing

The ambition to improve oneself and the playful spirit of enjoying fashion.

Beauty that fits

BEAURE offers playful designs that incorporate both basics and trends.

Quality＆Relax