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9090 vs On: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: 9090 Swap brands

9090

Japan Founded 2018

Trends & youth culture · Streetwear · Decoration & playfulness

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • 9090 (solid line, circles)
  • On (dashed line, squares)
Traits of 9090 and On, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • 9090
  • On
Minimal & basics
9090：Relative prominence within the brand
On：Relative prominence within the brand
Polished & dressy
9090：Relative prominence within the brand
On：Relative prominence within the brand
Luxury & heritage
9090：Relative prominence within the brand
On：Relative prominence within the brand
Avant-garde & designer
9090：Relative prominence within the brand
On：Relative prominence within the brand
Decoration & playfulness
9090：Relative prominence within the brand
On：Relative prominence within the brand
Streetwear
9090：Relative prominence within the brand
On：Relative prominence within the brand
Trends & youth culture
9090：Relative prominence within the brand
On：Relative prominence within the brand
Sporty & sportswear
9090：Relative prominence within the brand
On：Relative prominence within the brand
Outdoor & functional
9090：Relative prominence within the brand
On：Relative prominence within the brand

Basic information

Field
9090
On
Country Japan Switzerland
Founded 2018 2010
Category Clothing Footwear
Other categories Lifestyle products Clothing Accessories

— indicates information that is not available.

Brand profiles

Brand lines

9090

  • 9090 girl

    9090 girl is a women's line derived from the streetwear brand 9090. yutori (operated by group subsid...

    View more

On

No information is available.

Collaborations

9090

  • 2021-05-29

    #FR2

    In May 2021, the second installment was released, featuring seven styles of apparel, including T-shirts, and accessories that incorporated design elements from both #FR2 and 9090.

9090 collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Brands similar to 9090

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Brands similar to On

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