CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Hope: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Minimal & basics · Polished & dressy · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Hope (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Sweden |
| Founded | 1977 | 2001 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories |
— indicates information that is not available.
Brand profiles
Hope
HOPE is a fashion brand founded in 2001 in Stockholm, Sweden, by Ann Ringstrand and Stefan Söderberg. It currently advocates “style before gender” and offers a contemporary wardrobe focused on tailoring, denim, materials, and details. It al...
Brand lines
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