CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Isolda: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Decoration & playfulness · Avant-garde & designer · Luxury & heritage
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Decoration & playfulness
Isolda shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Isolda (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Brazil |
| Founded | 1977 | 2011 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Footwear |
— indicates information that is not available.
Brand profiles
Isolda
Isolda is a Brazilian-born brand launched in 2011 by Juliana Affonso Ferreira (Juju) with her younger sister and a friend while she was staying in London. Its offerings span apparel, accessories, homeware, textiles, and tableware. Centered...
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