CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs izzue: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Streetwear · Trends & youth culture · Outdoor & functional
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Streetwear
izzue shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- izzue (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Hong Kong SAR China |
| Founded | 1977 | 1999 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
izzue
izzue is an in-house fashion brand of the I.T Group, launched in Hong Kong in 1999 by Sham Ka Wai. Centered on streetwear, it presents collections combining elements of skate culture, British utility, and the military. Its motto is “LIVE IT...
Brand lines
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Fjällräven
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