CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Jacob Cohën: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Polished & dressy · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Jacob Cohën (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Italy |
| Founded | 1977 | 1985 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Accessories Wallets |
— indicates information that is not available.
Brand profiles
Jacob Cohën
Jacob Cohën is a luxury denim brand founded in Italy in 1985 by the Bardelle family. Guided by the clear concept of “elevating jeans to luxury status,” it was relaunched in 2002 by Nicola Bardelle. Jennifer Tomassi Bardelle currently serves...
Brand lines
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