CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Fashion brand directory szu
Page language: English
CRAFT vs Longines: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Luxury & heritage · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Outdoor & functional
CRAFT shows a stronger emphasis
-
Luxury & heritage
Longines shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Longines (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Switzerland |
| Founded | 1977 | 1832 |
| Category | Clothing | Watches |
| Other categories | Footwear | Accessories |
— indicates information that is not available.
Brand profiles
Longines
Longines is a watch brand founded in 1832 in Saint-Imier, Switzerland. Auguste Agassiz established it as a base for watch trading, and it has developed around precision watchmaking and sports timekeeping. Its logo features a winged hourglas...
Brands similar to CRAFT
View all-
Blauer
The brands share concept-driven design and refined everyday staples.
-
Under Armour
The brands share concept-driven design and sports influences.
-
Klättermusen
The brands share concept-driven design and refined everyday staples.
-
J.Lindeberg
The brands share concept-driven design and refined everyday staples.
-
berghaus
The brands share concept-driven design and refined everyday staples.
-
Haglöfs
The brands share concept-driven design and functional design.
-
The North Face
The brands share refined everyday staples and functional design.
-
icebreaker
The brands share concept-driven design and refined everyday staples.
-
GOOPiMADE
The brands share concept-driven design and functional design.
-
HELLY HANSEN
The brands share concept-driven design and functional design.
-
White Mountaineering
The brands share refined everyday staples and functional design.
-
Fjällräven
The brands share concept-driven design and refined everyday staples.
Brands similar to Longines
View all-
Breitling
The brands share distinctive designs and interest in archival pieces.
-
Gerald Charles
The brands share interest in archival pieces.
-
Eberhard & Co
The brands share distinctive designs and perceived quality.
-
Alpina
The brands share distinctive designs and perceived quality.
-
Girard-Perregaux
The brands share traits or product categories.
-
IWC Schaffhausen
The brands share distinctive designs.
-
Blancpain
The brands share traits or product categories.
-
Montblanc
The brands share distinctive designs and interest in archival pieces.
-
Glashuette Original
The brands share distinctive designs and interest in archival pieces.
-
Grand Seiko
The brands share traits or product categories.
-
Baume & Mercier
The brands share unisex collections.
-
Seiko
The brands share distinctive designs.