CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs NNORMAL: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Outdoor & functional · Sporty & sportswear
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
-
Outdoor & functional
NNORMAL shows a stronger emphasis
-
Trends & youth culture
NNORMAL shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- NNORMAL (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Spain |
| Founded | 1977 | 2022 |
| Category | Clothing | Footwear |
| Other categories | Footwear | Clothing Accessories |
— indicates information that is not available.
Brand profiles
NNORMAL
NNORMAL is an outdoor sports brand from Spain, launched in 2022 by Kilian Jornet and Camper. With design in Mallorca and testing in Norway at its core, it offers footwear for trail running and hiking, as well as apparel and accessories. Its...
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