FRGMT
FRGMT is a design label and project launched by Hiroshi Fujiwara in Tokyo in 2003. Using its lightning bolt logo as an emblem, it works primarily in fashion-related product design and creative direction, while also spanning music, art, and...
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FRGMT vs Lazy Oaf: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: FRGMT
Swap brands
Streetwear · Minimal & basics · Trends & youth culture
Decoration & playfulness · Streetwear · Trends & youth culture
Similarities and differences
Shared traits
- Both brands show traits of Streetwear.
Different traits
-
Minimal & basics
FRGMT shows a stronger emphasis
-
Decoration & playfulness
Lazy Oaf shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- FRGMT (solid line, circles)
- Lazy Oaf (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2003 | 2001 |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products Art projects | Bags Accessories Footwear Lifestyle products |
— indicates information that is not available.
Brand profiles
Lazy Oaf
Lazy Oaf is an independent fashion brand founded by Gemma Shiel in 2001 in a garage in North London. Starting with hand-printed T-shirts, it now offers men’s and women’s streetwear and lifestyle items from its flagship store in Soho, London...
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