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On vs GAP: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

GAP

United States Founded 1969

Minimal & basics · Polished & dressy · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • GAP (dashed line, squares)
Traits of On and GAP, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • GAP
Minimal & basics
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
GAP：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
GAP：Relative prominence within the brand

Basic information

Field
On
GAP
Country Switzerland United States
Founded 2010 1969
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

GAP

  • GapKids

    Within Gap’s brand structure, centered on adult apparel, it is positioned as a derivative line optim...

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  • babyGap

    As a line derived from Gap for babies and toddlers, it is offered with sizing and product design tai...

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  • Gap Teen

    It is developed as a derivative line (collection) that Gap offers for “teens,” serving the age group...

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  • GapMaternity

    Derived from Gap’s adult offerings, it is positioned as a line responsible for proposing products su...

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  • GapBody

    Positioned as a line derived from Gap, it focuses primarily on categories related to intimates, loun...

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  • GapFit

    As a line derived from Gap, it is positioned to offer products for exercise and active settings. Whi...

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  • Gap Home

    As a collection derived from Gap, it serves to extend the brand’s offerings from Gap’s apparel-cente...

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  • GapStudio

    A newly launched segment by Gap, designed as the “highest expression” of Gap in style, craftsmanship...

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  • Gap Factory

    Gap officially describes offering “collections designed exclusively” for Gap Outlet and Gap Factory ...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

GAP

  • 2026-09-17

    FREAK'S STORE

    A FREAK’S STORE-exclusive collection inspired by GAP’s 1980s–90s archives. It comprises 13 items across four categories: pocket T-shirts, chinos, denim, and schoolwear, and was released on September 17.

  • 2022-02-23

    Balenciaga

    “YEEZY GAP Engineered by Balenciaga” was launched in 2022 as a three-way collaboration among YEEZY, GAP, and Balenciaga. It had multiple launches.

  • 2021-09-29

    YEEZY

    The second YEEZY Gap release, “The Perfect Hoodie,” dropped on 2021-09-29. It is described as a double-layer hoodie, with the release timing and product rollout outlined.

  • 2010-11-27

    VALENTINO

    A limited capsule collection with GAP in 2010. Created to commemorate the opening of its Milan flagship, it featured seven styles of womenswear, including parkas, cargo pants, skirts, and hoodies.

GAP collaborations

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