GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
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GU vs FILA: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
Swap brands
Trends & youth culture · Polished & dressy · Minimal & basics
Sporty & sportswear · Streetwear · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
FILA shows a stronger emphasis
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Streetwear
FILA shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- FILA (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Italy |
| Founded | 2006 | 1911 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | Bags Accessories Footwear Eyewear Watches |
— indicates information that is not available.
Brand profiles
FILA
FILA is a sports brand founded by the Fila brothers in Biella, Italy, in 1911. Its core offerings are apparel and footwear originating in sports such as tennis and golf, alongside lifestyle items. The FILA Korea (now Misto Holdings) group o...
Brand lines
Collaborations
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MAISON SPECIAL
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Umbro
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Champion
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Lacoste
The brands share distinctive designs and connections to youth culture.
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Gramicci
The brands share distinctive designs and streetwear influences.
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O'Neill
The brands share concept-driven design and sports influences.
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Fred Perry
The brands share interest in archival pieces and distinctive designs.
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RUSSELL ATHLETIC
The brands share distinctive designs and sports influences.
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The North Face
The brands share distinctive designs and streetwear influences.
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Calvin Klein
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