Fashion brand directory szu
Page language: English

GUCCI vs SOSHI OTSUKI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GUCCI Swap brands

GUCCI

Italy Founded 1921

Luxury & heritage · Decoration & playfulness · Trends & youth culture

SOSHI OTSUKI

Japan Founded 2015

Avant-garde & designer · Polished & dressy · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Avant-garde & designer.

Different traits

  • Decoration & playfulness

    GUCCI shows a stronger emphasis

  • Luxury & heritage

    GUCCI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GUCCI (solid line, circles)
  • SOSHI OTSUKI (dashed line, squares)
Traits of GUCCI and SOSHI OTSUKI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUCCI
  • SOSHI OTSUKI
Minimal & basics
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Polished & dressy
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Luxury & heritage
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Avant-garde & designer
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Decoration & playfulness
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Streetwear
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Trends & youth culture
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Sporty & sportswear
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand
Outdoor & functional
GUCCI：Relative prominence within the brand
SOSHI OTSUKI：Relative prominence within the brand

Basic information

Field
GUCCI
SOSHI OTSUKI
Country Italy Japan
Founded 1921 2015
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products —

— indicates information that is not available.

Brand profiles

Brand lines

GUCCI

  • Gucci Beauty

    A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty catego...

    View more
  • Gucci Décor

    A sub-line in the home category that extends the use of prints and motifs developed through seasonal...

    View more
  • Gucci Eyewear

    An eyewear sub-line that reflects Gucci’s design codes while being developed and supplied under the ...

    View more
  • Vault by Gucci

    Launched in 2021 in the context of the centenary, it is an experimental platform operating separatel...

    View more

SOSHI OTSUKI

No information is available.

Collaborations

GUCCI

  • 2023-05-22

    VANS

    Participated in Vault Summer 2023, presenting a collaborative collection centered on custom sneakers.

  • 2023-05-22

    Husbands Paris

    Participated in Vault Summer 2023, offering tailoring items such as suits, jackets, and trench coats.

  • 2023-05-22

    Maison Michel

    Participated in Vault Summer 2023, producing and releasing hats with colorful designs.

  • 2023-05-22

    Agua by Agua Bendita

    Participated in Vault Summer 2023, producing swimwear, dresses, and other items featuring traditional Colombian embroidery.

  • 2023-05-22

    Rowing Blazers

    Participated in Vault Summer 2023, offering mainly sporty tops such as rugby shirts.

  • 2023-05-22

    Connor McKnight

    Participated in Vault Summer 2023, presenting a collaborative collection centered on knit items.

GUCCI collaborations

SOSHI OTSUKI

  • 2026-01-15

    PROLETA RE ART

    A collaboration with PROLETA RE ART featuring a matching set made by upcycling vintage clothing, with fabric scraps sewn on and sashiko-like stitching applied across the pieces. The design foregrounds layers of material, a handmade quality, and the appearance of age.

  • 2026-01-15

    ASICS SportStyle

    A new partnership with ASICS SportStyle. The presentation layers velvet/velour track hoodies and velour matching sets within the context of SOSHI OTSUKI’s tailoring. It suggests an intention to reinterpret sport from the perspectives of the body and structure.

  • 2026-01-15

    CAMISAS MANOLO

    A collaboration with CAMISAS MANOLO. A design conceals glossy polka-dot fabric behind the shirt placket, which can be brought out to resemble a tie. The detail is inspired by the gesture of office workers tucking their ties into their pockets when dining.

  • 2026-01-15

    GUNZE

    Collaborative items with GUNZE were announced. The collaboration with the Japanese apparel and innerwear company, founded in 1896, was explicitly identified at Pitti Uomo 109 as one of the collaborations for that season. Public information provides few details about individual product names.

  • 2025-12-04

    ZARA

    The first collaboration with ZARA. The theme is “A Sense of Togetherness.” The collection includes pinstripe coats and suit blazers, flannel sets, poplin shirts, cable-knit cardigans, and more. It also includes womenswear, kidswear, and pet products.

SOSHI OTSUKI collaborations

Brands similar to GUCCI

View all

Brands similar to SOSHI OTSUKI

View all