Fashion brand directory szu
Page language: English

PACE vs GUESS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PACE Swap brands

PACE

Brazil Founded 2017

Trends & youth culture · Streetwear · Sporty & sportswear

GUESS

United States Founded 1981

Trends & youth culture · Decoration & playfulness · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    PACE shows a stronger emphasis

  • Outdoor & functional

    PACE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PACE (solid line, circles)
  • GUESS (dashed line, squares)
Traits of PACE and GUESS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PACE
  • GUESS
Minimal & basics
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Polished & dressy
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Luxury & heritage
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Avant-garde & designer
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Decoration & playfulness
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Streetwear
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Trends & youth culture
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Sporty & sportswear
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Outdoor & functional
PACE：Relative prominence within the brand
GUESS：Relative prominence within the brand

Basic information

Field
PACE
GUESS
Country Brazil United States
Founded 2017 1981
Category Clothing Clothing
Other categories — Bags Accessories Footwear Eyewear Watches Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

PACE

  • DT2

    PACE’s ABOUT page presents DT2 as a sportswear division newly established by the brand. While the ma...

    View more

GUESS

  • GUESS USA

    A derivative line that re-edits the American imagery and archive from GUESS’s founding period. For t...

    View more
  • GUESS JEANS

    A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identified in th...

    View more
  • GUESS by MARCIANO

    A derivative line within GUESS serving the adult contemporary segment, it was offered in 2007 as a w...

    View more
  • G by GUESS

    G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “youthful bran...

    View more
  • GUESS Kids

    Developed as the core line bringing together GUESS’s children’s segment, it covers the Girl/Boy cate...

    View more
  • Baby GUESS

    A trademark for infants within GUESS’s children’s range. As of 2025, the official website lists Baby...

    View more

Collaborations

PACE

No information is available.

GUESS

  • 2018-04

    FREAK'S STORE

    A T-shirt project for FREAK’S STORE using GUESS logos and brand imagery. It features a “Super-Big” silhouette with a roomy body width and sleeve length; the article only provides information at the month level.

GUESS collaborations

Brands similar to PACE

View all

Brands similar to GUESS

View all