On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs HELL BLAU: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Trends & youth culture · Decoration & playfulness · Streetwear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
On shows a stronger emphasis
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Outdoor & functional
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- HELL BLAU (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Japan |
| Founded | 2010 | 2025 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Accessories Footwear |
— indicates information that is not available.
Brand profiles
HELL BLAU
HELL BLAU is an original apparel brand launched in Japan in 2025 by artist ano. Starting from the desire to “make clothes I would genuinely want to wear,” the brand mainly offers clothing and accessories that add humor and individuality to...
Collaborations
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