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GDC vs HELLY HANSEN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GDC Swap brands

GDC

Japan Founded 1998

Streetwear · Trends & youth culture · Outdoor & functional

HELLY HANSEN

Norway Founded 1877

Outdoor & functional · Sporty & sportswear · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    HELLY HANSEN shows a stronger emphasis

  • Outdoor & functional

    HELLY HANSEN shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GDC (solid line, circles)
  • HELLY HANSEN (dashed line, squares)
Traits of GDC and HELLY HANSEN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GDC
  • HELLY HANSEN
Minimal & basics
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Polished & dressy
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Luxury & heritage
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Avant-garde & designer
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Decoration & playfulness
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Streetwear
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Trends & youth culture
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Sporty & sportswear
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Outdoor & functional
GDC：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand

Basic information

Field
GDC
HELLY HANSEN
Country Japan Norway
Founded 1998 1877
Category Clothing Clothing
Other categories Accessories Footwear Eyewear Watches Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

GDC

  • fortune GDC

    fortune GDC was a diffusion line derived from GDC. It began as a line available exclusively at the d...

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  • GDC Femme by BONNIE SPRINGS

    GDC Femme by BONNIE SPRINGS is a women’s-only line of GDC launched in 2009 and directed by stylist C...

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  • NARCOTIC

    NARCOTIC was GDC’s men’s second line, launched for the Spring/Summer 2002 season and designed by gra...

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  • narcoterrier

    narcoterrier began in 2003 as a women’s line derived from NARCOTIC. With 河原光 involved, it offered a ...

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  • GDC ORIGINAL

    GDC ORIGINAL is one of the collection categories on GDC’s official online platform, and is a line de...

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  • GDC SLRS

    GDC SLRS (notation example: GDC SLRS -SAILORS-) is a themed collection sub-line of GDC, presenting a...

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  • GDC RINNE

    GDC RINNE is a series name used on an ongoing basis as an official GDC product designation. Casual i...

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  • WHEREABOUTS

    WHEREABOUTS debuted in Fall/Winter 2004 as a separate brand line produced by GDC. Its full collectio...

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  • UGLY

    UGLY was a Japanese fashion brand established in 2006, with CHITO identified as its director. Brand ...

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  • GGDC

    GGDC is an eyewear designation distributed under the GDC name. Retail product information and listin...

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HELLY HANSEN

Collaborations

GDC

  • 2026-01-03

    WESCO

    Exclusive WESCO × GDC engineer boots. Based on the classic BOSS, they feature design details such as a 925 silver buckle and an eight-pointed STA star motif. This limited-edition order opens on 2026/1/3.

  • 2025-12-13

    HYSTERIC GLAMOUR

    A collaboration capsule by HYSTERIC GLAMOUR and GDC, offered in multiple styles including BOA jackets, stadium jumpers, M-65s, knitwear and hoodies, long-sleeve tees and T-shirts, denim, and satin slacks. Released on 12/13.

  • 2025-11-15

    AVIREX

    AVIREX × GDC collaboration. In the context of the 50th anniversary, three styles were offered: B-3 (mouton), MA-1 (reversible, etc.), and a stadium jumper. Sales began on 11/15.

  • 2025-11-08

    MIHARA YASUHIRO

    Maison MIHARA YASUHIRO × GDC. A capsule collection featuring sneakers and souvenir jackets, incorporating embroidered motifs inspired by satin blousons, will be released on 11/8.

  • 2025-08-23

    FAMOUZ

    A collaboration T-shirt by FAMOUZ and GDC. The collection features two T-shirt styles with original graphics drawn by designer Ryuji Kamiyama and was released on 8/23.

  • 2025-07-12

    S'YTE

    S’YTE (Yohji Yamamoto) × GDC’s first collaboration. The lineup includes a distressed floral-print set-up, a yarn-dyed linen Chinese-style jacket and pants, and a short-sleeved cotton shirt, among other items, featuring embroidered GDC logos. Released on 7/12.

GDC collaborations

HELLY HANSEN

  • 2020

    WTAPS

    A Spring 2020 project with HELLY HANSEN. The 1990s G353-Cruising Jacket was reintroduced as a WTAPS collaboration, reworking the cruising/outdoor style.

  • 2019-11-09

    UNDERCOVER

    In November 2019, collaborated with HELLY HANSEN under the names JohnUNDERCOVER & SueUNDERCOVER. The collection included fleece, sailing jackets, and other items.

HELLY HANSEN collaborations

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