HYKE
HYKE is a Japanese fashion brand launched under a new name by Hideaki Yoshihara and Yukiko Oode with the Fall/Winter 2013 collection, after its predecessor brand “green” went on hiatus. Centered on women’s ready-to-wear, it also offers shoe...
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HYKE vs GOODENOUGH: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: HYKE
Swap brands
Outdoor & functional · Minimal & basics · Polished & dressy
Streetwear · Decoration & playfulness · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Streetwear
GOODENOUGH shows a stronger emphasis
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Outdoor & functional
HYKE shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- HYKE (solid line, circles)
- GOODENOUGH (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 2013 | 1990 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Fragrance | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
GOODENOUGH
GOODENOUGH, a Japanese streetwear brand, launched around 1990, originating from a proposal by Hiroshi Fujiwara and SKATE THING, with Fujiwara, SKATE THING, Toru Iwai, and Mizutsugu as its four founding members. It began with graphic T-shirt...
Brand lines
Collaborations
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