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MSGM vs Lacoste: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

Lacoste

France Founded 1933

Sporty & sportswear · Polished & dressy · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    MSGM shows a stronger emphasis

  • Sporty & sportswear

    Lacoste shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • Lacoste (dashed line, squares)
Traits of MSGM and Lacoste, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • Lacoste
Minimal & basics
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
Lacoste：Relative prominence within the brand

Basic information

Field
MSGM
Lacoste
Country Italy France
Founded 2009 1933
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

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Lacoste

  • LACOSTE L!VE

    The 2009 line for younger consumers, “LACOSTE RED!”, was reorganized in 2010 into the more clearly d...

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  • LACOSTE SPORT

    Within LACOSTE, Lacoste Sport is positioned as a line covering the technical segment intended for co...

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  • LACOSTE RED!

    At LACOSTE’s Spring/Summer 2009 runway show, Red! debuted as a separate line for younger consumers. ...

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Collaborations

MSGM

No information is available.

Lacoste

  • 2026-04-14

    FREAK'S STORE

    FREAK’S STORE commissioned an exclusive version of a LACOSTE crew-neck T-shirt. It uses material with moisture-absorbing and contact-cooling properties, and features a hem drawcord that allows the silhouette to be adjusted. The green drawcord was also announced as a distinctive feature.

  • 2023-09-27

    COMME des GARÇONS

    In 2023, the first collaboration with CDG SHIRT. The FW23 collection was unveiled, including shirts and cut-and-sew pieces featuring enlarged and multiple crocodile logos.

  • 2022-06-08

    A.P.C.

    In 2022, A.P.C. × Lacoste (INTERACTION #14) created a sporty capsule featuring collaborative logos, windbreakers, denim totes, and more.

  • 2017-03-16

    Supreme

    A collaboration with Lacoste on March 16, 2017. A range of spring-ready items, including sporty tracksuits, Harrington jackets, caps, and more.

  • BEAMS

    A special-order LACOSTE × BEAMS GOLF mock-neck shirt featuring a pique panel stripe design, released in early March 2025.

Lacoste collaborations

Brands similar to MSGM

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Brands similar to Lacoste

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