MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs Kidill: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
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Trends & youth culture · Decoration & playfulness · Streetwear
Streetwear · Trends & youth culture · Decoration & playfulness
Similarities and differences
Shared traits
- Both brands show traits of Trends & youth culture.
- Both brands show traits of Avant-garde & designer.
Different traits
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Polished & dressy
MASU shows a stronger emphasis
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Streetwear
Kidill shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- Kidill (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 2016 | 2014 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Kidill
KIDILL is a Japanese menswear brand founded by Hiroaki Sueyasu in 2014. The brand name is a coined word meaning “purity within chaos.” The brand creates clothing for “delinquents” with a new contemporary spirit, drawing on cultures such as...
Brand lines
Collaborations
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Prada
The brands share concept-driven design and interest in archival pieces.
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TOGA
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The brands share connections to rock culture and connections to subcultures.
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The brands share connections to rock culture and connections to subcultures.
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Maison Margiela
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A-COLD-WALL*
The brands share connections to subcultures and designer-led expression.
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Charles Jeffrey Loverboy
The brands share connections to subcultures and designer-led expression.
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GmbH
The brands share designer-led expression and original design.
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Julius
The brands share connections to subcultures and designer-led expression.
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EGONLAB
The brands share designer-led expression and menswear.