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On vs nonnative: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

nonnative

Japan Founded 1999

Outdoor & functional · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Trends & youth culture

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • nonnative (dashed line, squares)
Traits of On and nonnative, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • nonnative
Minimal & basics
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
nonnative：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
nonnative：Relative prominence within the brand

Basic information

Field
On
nonnative
Country Switzerland Japan
Founded 2010 1999
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

nonnative

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

nonnative

  • 2026-06-13

    Timberland

    A 3-Eye model reviving a past collaboration between nonnative and Timberland. It was offered in a taupe colorway featuring long-pile suede, a nubuck saddle, a thick sole, and the logos of both brands.

  • 2025-11-22

    UNDERCOVER

    In November 2025, the 2025 edition of the “OZISM” collaboration was released.

  • 2019-06-08

    SUICOKE

    In June 2019, they released a Vibram sole-based collaboration across a variety of styles, including SCIENTIST chukka shoes and HUNTER/MARINER platform sandals.

nonnative collaborations

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