On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
Fashion brand directory szu
Page language: English
On vs Add: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Minimal & basics · Polished & dressy · Outdoor & functional
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
- Both brands show traits of Minimal & basics.
Different traits
-
Sporty & sportswear
On shows a stronger emphasis
-
Trends & youth culture
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- Add (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Italy |
| Founded | 2010 | 1999 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | — |
— indicates information that is not available.
Brand profiles
Add
Add is an outerwear brand based in Milan, Italy. No public information confirming its founding year or founder has been found. The brand offers ready-to-wear outerwear centered on down jackets and officially uses the phrase “Wear your light...
Collaborations
Brands similar to On
View all-
ASICS
The brands share distinctive designs and concept-driven design.
-
Nike
The brands share concept-driven design and refined everyday staples.
-
Salomon
The brands share distinctive designs and concept-driven design.
-
New Balance
The brands share distinctive designs and refined everyday staples.
-
adidas
The brands share distinctive designs and concept-driven design.
-
DYNAFIT
The brands share concept-driven design and minimal design.
-
Onitsuka Tiger
The brands share distinctive designs and concept-driven design.
-
Hender Scheme
The brands share distinctive designs and concept-driven design.
-
BROOKS
The brands share refined everyday staples and sports influences.
-
Tretorn
The brands share concept-driven design and minimal design.
-
PPACO
The brands share refined everyday staples and original design.
-
Aigle
The brands share distinctive designs and refined everyday staples.
Brands similar to Add
View all-
Duno
The brands share minimal design and refined everyday staples.
-
Norwegian Wool
The brands share refined everyday staples and autumn and winter styles.
-
Alpha Tauri
The brands share minimal design and refined everyday staples.
-
GOOPiMADE
The brands share minimal design and refined everyday staples.
-
STUDIOUS
The brands share minimal design and refined everyday staples.
-
Blauer
The brands share refined everyday staples and autumn and winter styles.
-
NAOKI TAKIZAWA
The brands share minimal design and refined everyday staples.
-
Moorer
The brands share refined everyday staples and autumn and winter styles.
-
and wander
The brands share refined everyday staples and functional design.
-
Fjällräven
The brands share minimal design and refined everyday staples.
-
Costume National
The brands share refined everyday staples and attention to materials and craftsmanship.
-
Aiezen
The brands share autumn and winter styles and perceived quality.