On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs Starter: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Sporty & sportswear · Streetwear · Trends & youth culture
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
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Outdoor & functional
On shows a stronger emphasis
-
Minimal & basics
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- Starter (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | United States |
| Founded | 2010 | 1971 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Footwear |
— indicates information that is not available.
Brand profiles
Starter
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for major leagues including the NBA, NFL, and NHL, and is known for teamwear such as sat...
Brand lines
Collaborations
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