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On vs ZARA: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

ZARA

Spain Founded 1975

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • ZARA (dashed line, squares)
Traits of On and ZARA, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • ZARA
Minimal & basics
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
ZARA：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
ZARA：Relative prominence within the brand

Basic information

Field
On
ZARA
Country Switzerland Spain
Founded 2010 1975
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Fragrance Beauty and cosmetics

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

ZARA

  • ZARA STUDIO

    ZARA’s highest-positioned creative line. For Spring/Summer 2025, it is offered as three independent ...

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  • ZARA ORIGINS

    ZARA ORIGINS is a line created to build a contemporary wardrobe around key essentials, consisting pr...

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  • ZARA ATHLETICZ

    ZARA ATHLETICZ is a line of sporting goods and sportswear designed for all athletes, with a range sp...

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  • ZARA LINGERIE

    ZARA LINGERIE is an innerwear line that expanded from an online-focused offering into dedicated sect...

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  • ZARA BEAUTY

    ZARA BEAUTY is a cosmetics line for the eyes, lips, face, and nails, with refillable containers and ...

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  • ZARA HAIR

    ZARA HAIR is a beauty-focused line offering hair care and styling products, with a focus on hair fun...

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  • ZARA HOME

    ZARA HOME is a home-focused line covering furniture, bedding, lighting, tableware, decorative access...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

ZARA

  • 2025-12-04

    SOSHI OTSUKI

    The first collaboration with ZARA. The theme is “A Sense of Togetherness.” The collection includes pinstripe coats and suit blazers, flannel sets, poplin shirts, cable-knit cardigans, and more. It also includes womenswear, kidswear, and pet products.

  • 2023-09-28

    MAISON SPECIAL

    A large-scale collaboration with ZARA. Under the theme NEW MIX FASHION, it offered apparel combining oversized silhouettes, tailoring, military, and denim, along with bags, shoes, and wallets for women, men, and kids.

ZARA collaborations

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