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MSGM vs Onitsuka Tiger: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

Onitsuka Tiger

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Onitsuka Tiger shows a stronger emphasis

  • Decoration & playfulness

    MSGM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • Onitsuka Tiger (dashed line, squares)
Traits of MSGM and Onitsuka Tiger, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • Onitsuka Tiger
Minimal & basics
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand

Basic information

Field
MSGM
Onitsuka Tiger
Country Italy Japan
Founded 2009 1949
Category Clothing Footwear
Other categories Accessories Clothing Bags Accessories Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

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Onitsuka Tiger

  • OTIGER

    OTIGER is a women’s sub-line of Onitsuka Tiger, officially presented under the “FEMININE STYLE” conc...

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  • THE ONITSUKA

    THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterpretation o...

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Collaborations

MSGM

No information is available.

Onitsuka Tiger

  • 2026-01-01

    emmi

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

  • 2025-12-01

    COMME des GARÇONS

    2025 holiday collaboration. A December-only release of four special styles based on the MEXICO 66 (including custom accessories, etc.) plus eight apparel styles.

  • 2024-11-20

    Patou

    A collaboration marking Onitsuka Tiger’s 75th anniversary and Patou’s 110th anniversary. The capsule collection combines items such as MEXICO 66 with ribbons and charms, and also includes apparel.

  • 2024-09-20

    Wolford

    For Onitsuka Tiger’s 75th anniversary, Onitsuka Tiger collaborated with Wolford on a capsule collection featuring skin-tone dresses and tops, nude stockings, and more.

  • 2020-07-17

    VALENTINO

    A collaboration between VALENTINO GARAVANI and MEXICO 66 SD. After its presentation in Paris, it was released in limited quantities with a side V logo.

  • 2019-11-18

    sulvam

    The sixth release commemorating the 70th anniversary. A capsule collection featuring reinterpretations of sulvam and TAI-CHI-REB models, as well as apparel such as tracksuits.

Onitsuka Tiger collaborations

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