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SUBU vs adidas: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

adidas

Germany Founded 1949

Sporty & sportswear · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    adidas shows a stronger emphasis

  • Streetwear

    adidas shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • adidas (dashed line, squares)
Traits of SUBU and adidas, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • adidas
Minimal & basics
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
adidas：Relative prominence within the brand

Basic information

Field
SUBU
adidas
Country Japan Germany
Founded 2016 1949
Category Footwear Footwear
Other categories — Clothing Bags Accessories Eyewear Watches Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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adidas

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

adidas

  • 2023-03-31

    GUCCI

    An additional collection from adidas x GUCCI for 2023 SS23, released with a focus on new footwear such as ZX8000 and Gazelle.

  • 2023-03-16

    Yohji Yamamoto

    Y-3 Atelier’s first footwear, “ITOGO,” was released. It is an experimental product made without adhesives, hand-sewn, and designed to be disassembled.

  • 2022-11-03

    Balenciaga

    The collaboration with adidas was first unveiled at the NYSE show in May 2022. The official collection, including apparel and sneakers, launched on November 3.

  • 2020-11-25

    HYKE

    FW2020 was available exclusively online at adidas starting November 25, 2020.

  • 2018-10-26

    Palace Skateboards

    Two skate shoe styles were released for FW18. The monochrome footwear combines Palace heel branding with the adidas Originals Trefoil.

  • 2017-09-15

    kolor

    In Fall 2017, kolor × adidas announced AlphaBounce. The lineup included three AlphaBounce sneaker styles in different colors, among other items.

adidas collaborations

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