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TOGA vs Awake NY: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: TOGA Swap brands

TOGA

Japan Founded 1997

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

Awake NY

United States Founded 2012

Streetwear · Trends & youth culture · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    Awake NY shows a stronger emphasis

  • Avant-garde & designer

    TOGA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • TOGA (solid line, circles)
  • Awake NY (dashed line, squares)
Traits of TOGA and Awake NY, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • TOGA
  • Awake NY
Minimal & basics
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Polished & dressy
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Luxury & heritage
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Avant-garde & designer
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Decoration & playfulness
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Streetwear
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Trends & youth culture
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Sporty & sportswear
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Outdoor & functional
TOGA：Relative prominence within the brand
Awake NY：Relative prominence within the brand

Basic information

Field
TOGA
Awake NY
Country Japan United States
Founded 1997 2012
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Art projects Accessories Footwear Art projects

— indicates information that is not available.

Brand profiles

Brand lines

TOGA

  • TOGA PULLA

    TOGA PULLA is positioned as TOGA’s pre-collection (second line), with seasonal items developed separ...

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  • TOGA PULLA SHOE

    TOGA PULLA SHOE is a footwear line associated with TOGA PULLA, primarily offering women’s footwear s...

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  • TOGA VIRILIS

    TOGA VIRILIS is TOGA’s menswear-only line, applying techniques involving contrasting materials and e...

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  • TOGA VIRILIS SHOE

    TOGA VIRILIS SHOE is the category name used on the official online store for the footwear range of T...

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  • TOGA TOO

    TOGA TOO is a unisex line relaunched after the previously pre-launched unisex offering under the nam...

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  • TOGA PICTA

    TOGA PICTA is a one-of-a-kind line offered exclusively at TOGA’s directly operated stores, managed s...

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  • TOGA ARCHIVES

    TOGA ARCHIVES is a name used on the official online store and in rights notices, and on sales channe...

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Awake NY

No information is available.

Collaborations

TOGA

  • 2025-12-19

    Tabio

    The sixth TOGA × Tabio collaboration (socks). It features totem pole, wave, argyle, and sheer designs, among others. The advance release at TOGA is on 2025/12/19, and the release at Tabio is on 2025/12/20.

  • 2025-11-28

    SUBU

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • 2025-11-21

    PORTER

    The seventh TOGA × PORTER collaboration. With travel as its theme, the collection expanded beyond bags for the first time to include apparel (blousons, pants/skirts, sweatshirts, etc.) and hats, with 10 styles in total.

  • 2025-10-03

    ASICS

    The first collaboration between ASICS and TOGA. Sneakers based on the GEL-CUMULUS 16 TG, featuring Western details and star-shaped metal accents.

  • 2025-10-03

    ASICS SportStyle

    ASICS SportStyle’s first collaboration with TOGA. Based on the GEL-CUMULUS 16 TG, the collaboration sneakers feature TOGA’s Western details and star-shaped metal accents and were offered in an early release.

  • 2025-05-16

    SUICOKE

    The sixth collaboration between TOGA and SUICOKE. The PARDI-based SLIDE features a metal ring and fringe, while the clog-style CAPPO has a metal buckle. A note indicates that a colorway is exclusive to directly operated stores.

TOGA collaborations

Awake NY

  • 2023

    ASICS

    GEL-NYC was reported as Awake NY’s final ASICS collaboration in late 2022 to early 2023, a sneaker release marking the close of an ongoing collaboration.

  • 2019-02-27

    Moncler

    Released on February 27, 2019, the capsule by Awake NY and Moncler features designs combining their logos on items such as vests, hoodies, and T-shirts.

  • Alpha Industries

    The collaboration with AWAKE NY is listed in Alpha Industries’ official European menu. The project combines New York streetwear with Alpha outerwear, but no specific product names or release dates can be confirmed in the RAW data.

Awake NY collaborations

Brands similar to TOGA

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Brands similar to Awake NY

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