Fashion brand directory szu
Page language: English

TOGA vs New Era: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: TOGA Swap brands

TOGA

Japan Founded 1997

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

New Era

United States Founded 1920

Sporty & sportswear · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    New Era shows a stronger emphasis

  • Avant-garde & designer

    TOGA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • TOGA (solid line, circles)
  • New Era (dashed line, squares)
Traits of TOGA and New Era, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • TOGA
  • New Era
Minimal & basics
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Polished & dressy
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Luxury & heritage
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Avant-garde & designer
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Decoration & playfulness
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Streetwear
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Trends & youth culture
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Sporty & sportswear
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand
Outdoor & functional
TOGA：Relative prominence within the brand
New Era：Relative prominence within the brand

Basic information

Field
TOGA
New Era
Country Japan United States
Founded 1997 1920
Category Clothing Accessories
Other categories Bags Accessories Footwear Lifestyle products Art projects Clothing Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

TOGA

  • TOGA PULLA

    TOGA PULLA is positioned as TOGA’s pre-collection (second line), with seasonal items developed separ...

    View more
  • TOGA PULLA SHOE

    TOGA PULLA SHOE is a footwear line associated with TOGA PULLA, primarily offering women’s footwear s...

    View more
  • TOGA VIRILIS

    TOGA VIRILIS is TOGA’s menswear-only line, applying techniques involving contrasting materials and e...

    View more
  • TOGA VIRILIS SHOE

    TOGA VIRILIS SHOE is the category name used on the official online store for the footwear range of T...

    View more
  • TOGA TOO

    TOGA TOO is a unisex line relaunched after the previously pre-launched unisex offering under the nam...

    View more
  • TOGA PICTA

    TOGA PICTA is a one-of-a-kind line offered exclusively at TOGA’s directly operated stores, managed s...

    View more
  • TOGA ARCHIVES

    TOGA ARCHIVES is a name used on the official online store and in rights notices, and on sales channe...

    View more

New Era

  • NEW ERA® BLACK LABEL

    NEW ERA® BLACK LABEL is a derivative collection offering authentic casual wear designed to pair with...

    View more
  • NEW ERA® GOLF

    NEW ERA® GOLF is a competition-focused line derived from New Era, built on its classic headwear and ...

    View more
  • NEW ERA® OUTDOOR

    NEW ERA® OUTDOOR is a functional collection that brings NEW ERA’s manufacturing expertise, developed...

    View more
  • EK BY NEW ERA

    EK BY NEW ERA is a headwear collection bearing the initials of New Era founder Ehrhardt Koch and pre...

    View more
  • PERFORMANCE APPAREL

    PERFORMANCE APPAREL is an official collection developed by New Era to expand from headwear into spor...

    View more
  • NEW ERA KIDS

    NEW ERA KIDS is an age-based line that offers New Era headwear tailored to children's body sizes and...

    View more

Collaborations

TOGA

  • 2025-12-19

    Tabio

    The sixth TOGA × Tabio collaboration (socks). It features totem pole, wave, argyle, and sheer designs, among others. The advance release at TOGA is on 2025/12/19, and the release at Tabio is on 2025/12/20.

  • 2025-11-28

    SUBU

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • 2025-11-21

    PORTER

    The seventh TOGA × PORTER collaboration. With travel as its theme, the collection expanded beyond bags for the first time to include apparel (blousons, pants/skirts, sweatshirts, etc.) and hats, with 10 styles in total.

  • 2025-10-03

    ASICS

    The first collaboration between ASICS and TOGA. Sneakers based on the GEL-CUMULUS 16 TG, featuring Western details and star-shaped metal accents.

  • 2025-10-03

    ASICS SportStyle

    ASICS SportStyle’s first collaboration with TOGA. Based on the GEL-CUMULUS 16 TG, the collaboration sneakers feature TOGA’s Western details and star-shaped metal accents and were offered in an early release.

  • 2025-05-16

    SUICOKE

    The sixth collaboration between TOGA and SUICOKE. The PARDI-based SLIDE features a metal ring and fringe, while the clog-style CAPPO has a metal buckle. A note indicates that a colorway is exclusive to directly operated stores.

TOGA collaborations

New Era

  • 2026-06

    TWOJEYS

    As of June 2026, TwoJeys × New Era offers seven headwear SKUs, including the Realtree 9TWENTY, All Over Chrome Pillbox, Embellished 59FIFTY, and 59FIFTY Downflap.

  • 2026-06

    Hermanos Koumori

    As of June 2026, Hermanos Koumori × New Era offers three styles of camper caps in the Post Running High style, designed around the physical sensations of running.

  • 2026-06

    Billionaire Boys Club

    As of June 2026, Billionaire Boys Club × New Era continues to be listed. One 59FIFTY style is confirmed as part of the current collection.

  • 2026-02-28

    NEEDLES

    NEEDLES × New Era (February 28, 2026). Released three 59FIFTY models embroidered with the NEEDLES logo on the front and back, highlighting details characteristic of the brand.

  • 2026-02-28

    SOUTH2 WEST8

    SOUTH2 WEST8 × New Era (February 28, 2026). Under the guidance of NEPENTHES, the collaboration offered the 59FIFTY3 model, embroidered with the South2 West8 logo on the front and back.

  • 2026-02-06

    BAPE

    BAPE × New Era “Light Up SS26” (February 6, 2026). A capsule featuring a glow-in-the-dark 59FIFTY silhouette and design elements inspired by BABY MILO.

New Era collaborations

Brands similar to TOGA

View all