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ASICS vs BERLUTI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ASICS Swap brands

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

BERLUTI

France Founded 1895

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    ASICS shows a stronger emphasis

  • Luxury & heritage

    BERLUTI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ASICS (solid line, circles)
  • BERLUTI (dashed line, squares)
Traits of ASICS and BERLUTI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ASICS
  • BERLUTI
Minimal & basics
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Polished & dressy
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Luxury & heritage
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Avant-garde & designer
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Decoration & playfulness
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Streetwear
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Trends & youth culture
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Sporty & sportswear
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Outdoor & functional
ASICS：Relative prominence within the brand
BERLUTI：Relative prominence within the brand

Basic information

Field
ASICS
BERLUTI
Country Japan France
Founded 1949 1895
Category Footwear Footwear
Other categories Clothing Accessories Lifestyle products Textiles and material technology Clothing Bags Accessories Eyewear Watches Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Brand lines

ASICS

  • ASICS SportStyle

    ASICS SportStyle is a current category that applies the technologies and designs ASICS has developed...

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  • ASICS Tiger

    ASICS Tiger is a lifestyle brand revived in 2015 to bring the technology developed through competiti...

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  • ASICS Walking

    ASICS Walking is a category that applies ASICS’ expertise in sports shoe development and sports engi...

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  • ASICS SKATEBOARDING

    ASICS SKATEBOARDING is a line of skateboarding shoes developed under the ASICS SportStyle category. ...

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  • LAZERBEAM

    LAZERBEAM is a series that applies functions developed through ASICS’s sports shoe development to ch...

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  • ASICS NOVALIS

    ASICS NOVALIS is a unisex line jointly launched by ASICS and Kiko Kostadinov Studio. It extends ASIC...

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  • ASICS WALKING pedala

    PEDALA is part of the ASICS WALKING lineup and applies technologies developed for sports shoes to fo...

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  • ASICS WALKING RUNWALK

    RUNWALK is ASICS WALKING’s business-oriented line, applying walking-related technology to shoes worn...

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  • GEL-BIZ

    GEL-BIZ is a series of business shoes offered by ASICS WALKING, combining an appearance suited to wo...

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  • ASICS WALKING WELLNESS WALKER

    WELLNESS WALKER is a line within ASICS WALKING that supports everyday walking and walking for exerci...

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  • SUKU2

    SUKU2 is a children’s shoe brand under ASICS WALKING, offering products for babies, preschoolers, an...

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BERLUTI

Collaborations

ASICS

  • 2026-04-18

    Cecilie Bahnsen

    As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.

  • 2026-04-02

    VERSACE

    Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.

  • 2026-02-21

    Completedworks

    As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.

  • 2026-02-21

    Kiko Kostadinov

    As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.

  • 2026-01-12

    Kith

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2026-01-05

    ISSEY MIYAKE

    ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

BERLUTI

  • 2024-02-08

    Bil Arabi

    A limited capsule for the Middle East that brings Arabic typography motifs by Bil Arabi (Nadine Kanso) to Berluti leather through tattooing and embossing. Reported in February 2024.

  • 2020-11-17

    HUBLOT

    In November 2020, officially launched products including the Hublot × Berluti Big Bang Unico Berluti Cold Brown. New models featuring Berluti leather on the dial and strap were added to the lineup.

  • 2020-01-17

    GLOBE TROTTER

    A Travel Capsule collection using Berluti’s new “SIGNATURE Canvas.” Announced in January 2020, it went on sale at Berluti stores and on E-shop from April 2020 (including rolling suitcases, among other items).

  • 2017-02-24

    Oliver Peoples

    A limited eyewear collection, “Oliver Peoples pour Berluti.” It was released early in late February 2017, with three sunglass styles and one limited-edition model available at company-operated stores and other locations during the spring.

  • 2012-05-30

    StefanoBi

    StefanoBi took charge of manufacturing shoes for Berluti and announced the establishment of a new factory in Ferrara in 2012. The initiative proceeded as part of a restructuring aimed at starting production in 2013.

BERLUTI collaborations

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