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Burberry vs Hand Picked: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Burberry Swap brands

Burberry

United Kingdom Founded 1856

Outdoor & functional · Luxury & heritage · Polished & dressy

Hand Picked

Italy Founded 2018

Minimal & basics · Polished & dressy · Luxury & heritage

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    Burberry shows a stronger emphasis

  • Luxury & heritage

    Burberry shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Burberry (solid line, circles)
  • Hand Picked (dashed line, squares)
Traits of Burberry and Hand Picked, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Burberry
  • Hand Picked
Minimal & basics
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Polished & dressy
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Luxury & heritage
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Avant-garde & designer
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Decoration & playfulness
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Streetwear
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Trends & youth culture
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Sporty & sportswear
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Outdoor & functional
Burberry：Relative prominence within the brand
Hand Picked：Relative prominence within the brand

Basic information

Field
Burberry
Hand Picked
Country United Kingdom Italy
Founded 1856 2018
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Fragrance Beauty and cosmetics Lifestyle products —

— indicates information that is not available.

Brand profiles

Brand lines

Burberry

  • BURBERRY PRORSUM

    Within Burberry, this line represented the highest-level runway and collection expression and was po...

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  • BURBERRY LONDON

    A core line centered on tailoring that functioned as the London Collection within Burberry’s apparel...

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  • BURBERRY BRIT

    A line reorganized as the casual segment of the London Collection within Burberry’s apparel lineup. ...

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  • BURBERRY SPORT

    Introduced as a Lifestyle category in 2008/09, the line occupied a position after Prorsum and London...

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  • BURBERRY BLUE LABEL

    A local derivative of Burberry developed by Sanyo Shokai for the Japanese market, Blue Label functio...

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  • BURBERRY BLACK LABEL

    A local derivative of Burberry operated by Sanyo Shokai for the Japanese market, Black Label functio...

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  • BURBERRY BEAUTY

    Burberry’s beauty business, which covers fragrances and makeup, moved to a long-term exclusive licen...

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  • Burberry Eyewear

    Burberry’s eyewear and sunglasses segment is operated as a licensed business that complements the br...

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  • THOMAS BURBERRY

    In Burberry’s annual reports, Thomas Burberry was classified as a derivative line within the group o...

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Hand Picked

No information is available.

Collaborations

Burberry

  • 2024-12-20

    COMME des GARÇONS

    In 2024, following the previous year, the second customization featuring pyramid studs on Burberry trench coats was available exclusively at the CDG Aoyama store. No official announcement from Burberry has been confirmed.

  • 2023-10-30

    Tricker's

    In winter 2023, Tricker’s and Burberry collaborated to create British footwear, including brogues, Chelsea boots, and derbies, for the Winter 2023 season.

  • 2022-06-15

    Pop Trading Company

    In 2022, Pop Trading Company released technical parkas, bucket hats, and other items themed around cities at night and reflective elements.

  • 2022-03-10

    Supreme

    On March 10, 2022, classic items such as trench coats, down, denim, and rugby were offered in collaboration with Burberry.

  • 2018-12-06

    Vivienne Westwood

    In 2018, Vivienne Westwood and Burberry collaborated on a limited collection. Iconic Westwood items were reinterpreted with Burberry checks and other elements.

  • 2018-07-07

    Gosha Rubchinskiy

    In 2018, the second AW18 capsule collection featured reinterpretations of Burberry duffle and trench coats, as well as shirts, scarves, hats, loafers, and more.

Burberry collaborations

Hand Picked

No information is available.

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