CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
Fashion brand directory szu
Page language: English
CHÉ vs CRAFT: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CHÉ
Swap brands
Polished & dressy · Minimal & basics · Outdoor & functional
Sporty & sportswear · Outdoor & functional · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Sporty & sportswear
CRAFT shows a stronger emphasis
-
Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CHÉ (solid line, circles)
- CRAFT (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | Sweden |
| Founded | 2018 | 1977 |
| Category | Clothing | Clothing |
| Other categories | Bags | Footwear |
— indicates information that is not available.
Brand profiles
CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Brands similar to CHÉ
View all-
CALA 1789
The brands share refined everyday staples and distinctive designs.
-
DEKE
The brands share refined everyday staples and menswear.
-
FAHERTY
The brands share refined everyday staples and distinctive designs.
-
DONDUP
The brands share refined everyday staples and distinctive designs.
-
GUSARI
The brands share refined everyday staples and menswear.
-
HARTFORD
The brands share refined everyday staples and perceived quality.
-
GREYSON
The brands share refined everyday staples and distinctive designs.
-
Bastoncino
The brands share refined everyday staples and menswear.
-
BEDWIN & THE HEARTBREAKERS
The brands share refined everyday staples and distinctive designs.
-
NN07
The brands share refined everyday staples and menswear.
-
LA PAZ
The brands share refined everyday staples and menswear.
-
Saturdays NYC
The brands share menswear and spring and summer styles.
Brands similar to CRAFT
View all-
Blauer
The brands share concept-driven design and refined everyday staples.
-
Under Armour
The brands share concept-driven design and sports influences.
-
Klättermusen
The brands share concept-driven design and refined everyday staples.
-
J.Lindeberg
The brands share concept-driven design and refined everyday staples.
-
berghaus
The brands share concept-driven design and refined everyday staples.
-
Haglöfs
The brands share concept-driven design and functional design.
-
The North Face
The brands share refined everyday staples and functional design.
-
icebreaker
The brands share concept-driven design and refined everyday staples.
-
GOOPiMADE
The brands share concept-driven design and functional design.
-
HELLY HANSEN
The brands share concept-driven design and functional design.
-
White Mountaineering
The brands share refined everyday staples and functional design.
-
Fjällräven
The brands share concept-driven design and refined everyday staples.