Corum
Corum is a luxury watch brand founded in 1955 in La Chaux-de-Fonds, Switzerland, by René Bannwart and Gaston Ries. It unveiled its first watch in 1956 and continues to create avant-garde, technology-focused watches guided by creativity and...
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Corum vs CRAFT: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Corum
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Luxury & heritage · Decoration & playfulness · Avant-garde & designer
Sporty & sportswear · Outdoor & functional · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Luxury & heritage
Corum shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Corum (solid line, circles)
- CRAFT (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Sweden |
| Founded | 1955 | 1977 |
| Category | Watches | Clothing |
| Other categories | — | Footwear |
— indicates information that is not available.
Brand profiles
CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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