CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Geo: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Streetwear · Decoration & playfulness · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Streetwear
Geo shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Geo (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 1977 | 2016 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags |
— indicates information that is not available.
Brand profiles
Geo
GEO is a fashion brand launched in London in 2016 by graphic designer Geo Owen. Drawing on his experience at Kanye West’s creative studio, Owen develops collections centered on ready-to-wear and graphic expression. The brand takes inspirati...
Brand lines
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