CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs HOME CORE: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Streetwear · Minimal & basics · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Streetwear
HOME CORE shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- HOME CORE (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | France |
| Founded | 1977 | 1992 |
| Category | Clothing | Clothing |
| Other categories | Footwear | — |
— indicates information that is not available.
Brand profiles
HOME CORE
HOMECORE is France’s first hip-hop brand, launched in Paris in 1992 by Alexandre Guarneri together with Steph Cop. Rooted in hip-hop culture, it spans apparel, accessories, and lifestyle, with a focus on menswear and womenswear. Centered on...
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